Guide · 9 min read

Price your menu so
every dish makes money.

Rice, chicken, coconut oil and seafood prices move every month. Here is a simple way to cost every dish, set prices with confidence, and spot the dishes that quietly lose you money.

By the Bello team · Updated

In short

  • Work out each dish’s plate cost from what you really paid, allowing for trimming and peeling.
  • Divide the plate cost by your target food cost, often around 30%, to find the lowest sensible price.
  • Look at the rupees each dish earns, not just the percentage, and include staff, gas and electricity.
  • Delivery apps take a cut. Price delivery separately, or those orders can earn far less than you think.

Start with the plate cost

Plate cost is what the ingredients in one portion cost you. Write down every ingredient and how much goes in, then use the price you actually paid your supplier last time, not the price you remember.

Chicken Fried Rice 1 portion

  • Rice 200 g56.00
  • Chicken 80 g144.00
  • Egg 155.00
  • Leeks 20 g, after trimming15.00
  • Vegetable oil 15 ml13.50
  • Soy sauce 10 ml12.00

Plate costLKR 295.50

Plate cost295.50
÷
Target food cost30%
=
Lowest price985Round to LKR 990
One portion of Chicken Fried Rice, costed from current supplier prices, and the price that keeps food cost at 30%.

Sauces, curry bases and cooked rice can be costed once as their own recipe, then used inside other dishes. When the price of coconut milk changes, every dish that uses your curry base updates with it.

Set a food cost target, then price from it

Food cost percentage is the plate cost divided by the menu price, before service charge and VAT. Many restaurants aim for around 28 to 35%. Seafood dishes usually run higher, rice and noodle dishes lower.

  1. 1
    Pick your target

    Say 30% for a main course.

  2. 2
    Divide the plate cost by it

    LKR 295.50 ÷ 0.30 = LKR 985.

  3. 3
    Round to a sensible price

    LKR 990, or higher if guests see the dish as special.

  4. 4
    Check it against the market

    If similar places charge 1,200 and guests are happy, you can too.

The formula gives you the lowest sensible price, not the right one. What guests will happily pay matters just as much.

Food is only part of the cost

A dish with a low food cost can still lose money if it keeps a chef busy for twenty minutes or needs the oven on all evening. To see what a dish really earns, add its share of wages, gas, electricity and rent.

The same Chicken Fried Rice: after ingredients, staff, power and rent, LKR 576.50 of the LKR 1,200 price is profit.

A simple way to start: take a month’s wages, gas, electricity and rent, and divide by the number of plates you sold. It isn’t perfect, but it shows which dishes carry their weight.

Price delivery apps separately

Delivery apps take a share of every order. If you list a dish at the same price as in your restaurant, you keep much less of it. Check the commission in your contract, then price for it.

Dine-inMenu price 1,200
LKR 1,200
Delivery app, same priceApp takes 25%
LKR 900−300
Delivery app, priced for itListed at 1,600, app takes 25%
LKR 1,200−400

You keep The app’s cut

An example with a 25% commission. Your contract’s rate may differ.

To keep the same amount, divide your price by what’s left after the cut: 1,200 ÷ 0.75 = 1,600.

Keep prices current without changing the menu every week

  • Update ingredient prices every time you receive a delivery, so plate costs never go stale.
  • Set an alert for any dish that drifts more than a few points above its food cost target.
  • Review prices every month or two, and change a few dishes at a time rather than the whole menu at once.
  • Check portion sizes in the kitchen. A heavier hand on the chicken changes your food cost as much as a price rise.

Questions? Answers.

What is a good food cost percentage for a Sri Lankan restaurant?

Many restaurants aim for around 28 to 35%. Seafood and premium dishes often run higher, while rice, noodle and kottu dishes can run lower. What matters is that your overall menu hits your target.

Should my menu prices include service charge and VAT?

Most Sri Lankan menus show prices before service charge and VAT, with a note saying so. Either way works if the menu is clear. Work out food cost on the price before service charge and VAT.

How often should I change my menu prices?

Review them every month or two, and act on dishes that have drifted. Small, regular changes are easier on guests than one big jump.

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